Topic page for Seb Coe at ±±¾©Èü³µpk10 UK

±±¾©Èü³µpk10 UK topic page, a collection of Seb Coe articles and analysis

Articles: 15 Results
Adidas: the sportswear brand has reportedly cancelled its sponsorship of the IAAF
January 25, 2016 by Andy Hayes

Adidas ditching the IAAF shows brands have to be accountable

Sponsorship has long been seen as a golden opportunity for companies to leverage their own brands against a complementary one,

Nike: disappointed by brand ambassador Seb Coe's decision to quit role
November 27, 2015 by Shona Ghosh

Nike 'disappointed' as Coe cuts brand ties

IAAF president Sebastian Coe has decided to step down from his £100,000 role with Nike, amid claims of a conflict

Seb Coe: corruption and cover-ups emerge after new IAAF role
November 13, 2015 by Shona Ghosh

Nike stays tight-lipped on Sebastian Coe's future as brand ambassador

Sebastian Coe's future as a Nike ambassador is looking increasingly uncertain as he faces questions over doping in athletics and

Team GB athletes test out Fitness First's latest gym equipment
September 10, 2014 by Jennifer Creighton and Georgina Brazier

Watch: Team GB partners Fitness First as gym chain revamps

As Fitness First and Team GB announce a new partnership, Marketing finds out more about the gym chain's £225m rebrand

Andy Westlake, chief executive of Fast Track
April 16, 2013 by Georgina Cotton

Fast Track appoints new management

Sports marketing agency Fast Track has strengthened its senior management team.

Lord Coe: says Margaret Thatcher helped promote sport in the UK
April 10, 2013 by John Reynolds

Thatcher was 'very generous' towards sport, claims Lord Coe

Margaret Thatcher was "very generous" towards sport in the UK, but her ability to help promote sport was hindered by

August 14, 2012 by Noelle McElhatton

The reasons why Seb Coe didn't thank London 2012's sponsors

'Oh come on!,' I yelled at the telly, but not to cheer on any of the Olympic athletes. I was

July 26, 2012 by Richard Gillis

London 2012 and the future of sports sponsorship

This Olympics year was tipped to be a defining time for sports sponsorship, so has it changed the rules for

Olympic rings:hoisted into place on Tower Bridge
June 29, 2012 by Ben Hall

Appointment to View: Making of the Tower Bridge Olympic rings (time lapse)

Innovision, the agency behind the Olympic rings hoisted on to Tower Bridge yesterday (28 June), has released time lapse footage

June 26, 2012 by Noelle McElhatton

Editor's Comment: One month to the Games and crunch time for London 2012 Olympics sponsor marketers

It is as much a decision for a brand not to sponsor an era-defining event such as the London 2012